Best Place to Buy Gold and Silver Online: 2024 Updated List

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Last Updated: December 12, 2023

Investing in precious metals like gold and silver has been a popular choice for centuries, offering a tangible asset that can provide a hedge against inflation and market volatility. With the advent of online shopping, buying gold and silver online has become more accessible than ever. However, finding the best place to buy these valuable metals requires careful consideration to ensure security, quality, and value.

This article aims to guide you through the top online platforms for purchasing gold and silver bullion, considering key factors such as secure payment options, customer support, and a range of investment products. Whether you’re a seasoned investor or a novice in the precious metals market, this comprehensive review will help you make an informed decision for your gold and silver investments.

Key Highlights

  • Diverse Online Dealers: The article explores reputable online dealers like Goldc, JM Bullion, SD Bullion, and APMEX, highlighting their unique features, such as extensive product ranges, competitive pricing, and specialized services like precious metal IRAs.
  • Investment Considerations: Key factors like secure payment options, customer support, product range, and storage options are crucial when purchasing gold and silver online, ensuring a safe and satisfactory transaction.
  • Precious Metal IRAs: The significance of investing in precious metal IRAs for portfolio diversification is discussed, including the benefits, setup process, and IRS regulations regarding eligible metals and storage requirements.

gold and silver investing kit

Top Online Dealers for Gold and Silver

Top Online Dealers for Gold and Silver

When it comes to purchasing gold and silver online, several reputable dealers stand out for their product range, customer service, and competitive pricing:

  • JM Bullion
    • Offers a wide range of products including popular bullion coins like American Eagles and Canadian Maple Leafs.
    • Free shipping on orders over $199.
    • Known for their competitive pricing and extensive product selection​​​​.
  • SD Bullion
    • Renowned for offering the lowest prices guaranteed.
    • Features a variety of gold and silver products, including unique collectibles​​.
  • Kitco
    • A trusted source for buying and selling precious metals.
    • Offers live market updates, making it a great resource for tracking gold market trends and silver pricing​​.
  • American Hartford Gold
    • Specializes in hassle-free and secure IRA gold investments.
    • Known for their strong buyback promise and excellent customer service​​.
    • Offers a diverse array of gold and silver products.
    • Notable for their colorized coins and a variety of minting options​​.
    • Focuses on gold bars, coins, and jewelry.
    • Provides detailed product information and investment in gold strategies​​.
  • Money Metals Exchange
    • Offers a range of gold and silver products, along with educational resources for new investors.
    • Known for their transparent pricing​​.
  • Goldco
    • Specializes in precious metals IRAs and direct sales of gold and silver.
    • Known for their excellent customer service and educational resources.
    • Offers a variety of gold and silver products, including bullion and coins.
  • APMEX (American Precious Metals Exchange)
    • One of the largest online retailers of gold, silver, and other precious metals.
    • Offers an extensive selection, including rare and collectible coins.
    • Known for their user-friendly website and comprehensive market insights.

These dealers provide a reliable and secure platform for both new and experienced investors to diversify their portfolios with precious metals. Each dealer has unique strengths, from offering competitive pricing to providing extensive educational resources, ensuring that investors can find the best fit for their gold and silver investment needs.

Factors to Consider When Buying Gold and Silver Online

Purchasing gold and silver online involves more than just selecting a dealer. Here are key factors to consider to ensure a safe and satisfactory transaction:

  • Secure Payment Options and Reliable Delivery:
    • Ensure the platform offers secure payment gateways like credit cards or bank transfers.
    • Check for insured shipping and tracking services for safe delivery of your precious metals.
  • Customer Support and Return Policies:
    • Responsive customer service channels are crucial.
    • Review the dealer’s return policy for a clear understanding of your options in case of returns or exchanges.
  • Range of Products and Pricing:
    • Look for dealers with a wide selection of products, including bullion, coins, and bars in various sizes and designs.
    • Compare pricing to ensure you’re getting the best value for your investment.
  • Shipping Policies and Costs:
    • Understand the shipping costs and policies.
    • Some dealers offer free shipping on larger orders, while others may charge.
  • Storage Options:
    • Consider if the dealer provides secure storage solutions for your gold and silver bullion.
    • Storage options are essential for those who lack safe storage at home.

By carefully considering these factors, you can confidently choose the best place to buy gold and silver online, ensuring the security and potential growth of your precious metals investment.

Investing in Gold vs. Silver

When it comes to precious metals investing, the choice between gold and silver can significantly impact your investment strategy. Both have unique advantages and market dynamics.

Gold as an Investment

  • Gold is often seen as a more stable investment. It’s less volatile than silver and other precious metals.
  • Historically, gold has been a symbol of wealth and a store of value.
  • Its price is influenced by factors like global economic stability and demand in jewelry and technology sectors.

Silver as an Investment

  • Silver, while more volatile, offers higher potential for growth.
  • It has extensive industrial applications, influencing its demand and price.
  • Silver is more affordable than gold, making it accessible to a broader range of investors.

Comparative Analysis

  • The price of gold per ounce is significantly higher than that of silver.
  • Silver’s lower price point allows for more flexibility in terms of investment size.
  • Diversifying with both gold and silver can be a wise approach, balancing stability and growth potential.

For a deeper understanding of these precious metals, consider exploring the Silver Institute for Silver Market Insights.

Precious Metal IRAs

#1 for Gold IRAs
#1 Gold IRA Company for 2024
9.8/10Our Score

Goldco has earned top ratings in the Gold IRA industry for their outstanding customer service and integrity, including an A+ Rating from the Better Business Bureau.

  • A+ BBB Rating
  • AAA Rating from Business Consumer Alliance
  • Up to $10,000 in Free Silver on Qualified Orders
  • Simple 3-Step Gold IRA Process 

"I learned early on to put a percentage of earnings in gold and silver. That’s why I recommend Goldco." -Sean Hannity

Investing in precious metal IRAs (Individual Retirement Accounts) offers a unique way to diversify your retirement portfolio with tangible assets like gold and silver. These IRAs are a form of self-directed IRAs, allowing more diverse investments than typical retirement accounts.

What are Precious Metal IRAs?

  • Precious Metal IRAs are specialized retirement accounts that allow investment in approved gold, silver, platinum, and palladium.
  • They are a form of self-directed IRA, which means they offer more flexibility in investment choices compared to traditional IRAs.

Types of Precious Metals Allowed

  • The IRS has specific requirements for the purity and type of precious metals that can be included.
  • Commonly accepted metals include .999 fine silver and .995 fine gold.

Benefits of Precious Metal IRAs

  • Diversification: Precious metals often move differently from other assets like stocks and bonds, providing a hedge against market volatility.
  • Hedge Against Inflation: Historically, precious metals retain their value, making them a good defense against inflation.

Setting Up a Precious Metal IRA

  • Choose a Custodian: Select an IRA custodian who specializes in precious metal investments.
  • Select a Dealer: Purchase your metals through a dealer who works with your custodian.
  • Storage Requirements: IRS regulations require that the metals be stored in a secure, IRS-approved depository.

Considerations and Costs

  • Fees: Be aware of various fees, including setup fees, annual storage fees, and dealer markups.
  • Rollover Rules: If rolling over from an existing IRA, understand the rules and timelines to avoid penalties.
  • Liquidity and Selling: Consider how you’ll eventually liquidate your precious metal investments.

Tax Implications

  • Like traditional IRAs, earnings in a precious metal IRA grow tax-deferred.
  • Withdrawals are taxed at your income rate at the time of withdrawal.

Choosing the Right Metals

  • Diversify within your precious metal holdings by selecting a mix of gold, silver, platinum, and palladium.

Precious Metal IRAs offer a unique approach to retirement savings, providing potential protection against economic downturns and currency devaluation. However, it’s crucial to understand the complexities, including IRS regulations and the specific nature of precious metal investments. Investors are advised to consult with financial advisors to understand the suitability of these IRAs in their retirement planning.

For more detailed information on Gold Investment Information, the World Gold Council is an excellent resource.

Special Features and Offers

Online dealers often provide special features and offers that enhance the value of your precious metals investment.

Exclusive Deals and Promotions

  • Look for special deals, discounts, and limited-time offers.
  • Some dealers offer price-match guarantees and loyalty programs.

Collector’s Items and Limited Editions

  • Unique and rare collectibles can add value to your investment portfolio.
  • Limited edition coins and bars often carry a premium over regular bullion.

Educational Resources and Market Updates

  • Many dealers offer resources like buying guides, market analysis, and investment advice.
  • Regular updates on gold market trends and silver pricing can inform your investment decisions.

Investment Strategies and Advice

  • Access to professional investment advice can be invaluable, especially for new investors.
  • Understand the various strategies for investing in gold and silver bullion.

For those interested in Understanding Precious Metals, Investopedia provides comprehensive insights.

Safety and Security in Online Purchases

Safety and Security in Online Purchases

In the realm of buying gold and silver online, ensuring safety and security is paramount. Here are key considerations to keep in mind:

  • Verifying Authenticity: Always purchase from reputable dealers who provide certifications of authenticity for their precious metals.
  • Secure Transactions: Look for platforms with robust security measures to protect your personal and financial information.
  • Insurance and Shipping: Opt for dealers who offer insured shipping to safeguard your investment during transit.

Understanding these aspects can significantly reduce the risks associated with online purchases of gold and silver bullion.


In conclusion, finding the best place to buy gold and silver online requires careful consideration of various factors including security, product range, and customer service. By understanding these key aspects, you can confidently invest in precious metals, adding a valuable dimension to your investment portfolio. Remember, diversification and informed decision-making are the cornerstones of successful investment in gold and silver.

gold and silver investing kit


Addressing common questions can help clarify doubts and provide additional insights for buyers:

  • What are the benefits of investing in gold and silver?
    • Gold and silver offer a hedge against inflation and can diversify your investment portfolio.
  • How do I ensure the authenticity of gold and silver purchased online?
    • Purchase from accredited dealers who provide proper documentation and certifications.
  • Can I include gold and silver in my retirement plan?

These frequently asked questions cover the basics that most new investors are curious about.