APMEX vs JM Bullion: 2024 Updated Comparison

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Last Updated: April 1, 2024

When venturing into the realm of precious metals investment, choosing the right dealer is crucial. Among the top contenders are APMEX (American Precious Metals Exchange) and JM Bullion, two prominent players in the industry.

This comparison aims to dissect their offerings, helping investors make an informed decision.

We’ll delve into aspects like product range, pricing, customer service, and security measures, providing a comprehensive view of these two giants in the precious metals market.

Key Highlights

  • Diverse Product Range and Availability: JM Bullion offers a broader range of products including palladium and copper, as well as accessories like coin capsules and display cases, which might be more appealing to investors with varied interests and smaller budgets. APMEX, while more focused, provides a wide range of popular precious metals and rare coins, ideal for new investors and collectors​​.
  • Pricing and Discount Strategies: APMEX offers a 4% discount on orders paid via check, eCheck, or bank transfer, while JM Bullion is known for its competitive pricing strategy, regularly updating prices to reflect current market conditions and offering bulk discounts on gold and silver products​​​​.
  • Customer Service and Support Quality: Both APMEX and JM Bullion provide high-quality customer support, with APMEX offering additional insights into the precious metals industry, enhancing the investment decision process for customers. JM Bullion is praised for its responsive and helpful customer service, available through various channels​​​​.

gold and silver investing kit

Product Range and Availability

  • APMEX: Known for a wide array of products, APMEX caters to both beginners and seasoned collectors. Their offerings include:
    • Gold, silver, and platinum bullion
    • A diverse range of rare coins
    • Focused collection ideal for new investors
  • JM Bullion: Stands out for its broad collection and additional offerings. They provide:
    • Gold, silver, platinum, as well as palladium and copper items
    • Accessories like coin capsules, storage tubes, and display cases
    • A valuable addition for investors with smaller budgets​​

The product range and availability of these two dealers vary, with JM Bullion offering a slightly more diverse collection. APMEX, while more focused, provides an extensive selection of precious metals and numismatic coins, appealing to a wide spectrum of investors and collectors.

Pricing and Fees

APMEX’s Pricing Advantage

the APMEX logo over a black background

  • Transparent fee structure: Lists all costs associated with precious metals investments.
  • Discounts: Offers a 4.0% discount on orders paid by check, eCheck, or bank transfer.
  • Shipping: Charges a shipping fee for orders below $199, with rates clearly listed on their website​​.

JM Bullion Pricing

the JM Bullion logo over a black background

  • Competitive pricing: Regular updates during market hours reflect current market conditions.
  • Bulk discounts: Encourages larger purchases with discounts on gold and silver products.
  • Shipping fee: Similar to APMEX, charges for orders below a certain threshold​​.

Both APMEX and JM Bullion exhibit a clear and transparent pricing strategy, ensuring customers are well-informed about the costs involved. While APMEX offers a notable discount for certain payment methods, JM Bullion’s competitive pricing and bulk discounts are attractive features for budget-conscious investors.

Customer Service and Support

Both companies provide exemplary customer service with multiple contact options. However, their offerings differ slightly:

  • APMEX:
    • Contact through email or live chat
    • Service hours from Monday to Friday, 9am – 6pm EST
    • Exceptional support, providing insights into the precious metals industry
  • JM Bullion:
    • Contact options include email or call
    • Service hours from Monday to Friday, 8am – 6pm CST
    • High-quality assistance and quick response times

Despite both companies offering substantial customer support, APMEX goes a step further in providing additional industry insights, which can be particularly beneficial for new investors. The customer support experience is a crucial aspect, especially in a market as intricate as precious metals​​​​.

Shipping, Storage, and Security

Both APMEX and JM Bullion take shipping, storage, and security seriously, ensuring the safe handling and storage of your precious metals investments.

JM Bullion Shipping and Storage

  • Insured Shipping: Offers full third-party shipping insurance.
  • Storage Partnerships: Collaborates with TDS Vaults for secure storage.
  • Free Storage Offer: Provides six months free storage for assets over $3,000 through TDS Vaults.

APMEX Shipping and Storage

  • Secure Shipping: Utilizes strong packing materials and insures shipments.
  • Storage Services: Offers storage through Citadel Global Services.
  • Comprehensive Insurance: Ensures complete insurance coverage for stored precious metals​​.

Both companies provide robust solutions for shipping and storage, with a focus on security and insurance. The choice between them depends on specific storage preferences and the level of insurance coverage desired.


Individual Retirement Accounts (IRAs) involving precious metals are an attractive option for diversifying retirement portfolios. Both APMEX and JM Bullion offer services in this area, but with distinct features.


  • Partnership with New Direction IRA: Offers a streamlined IRA experience.
  • Dedicated IRA Specialists: Provides expert guidance through the investment process.
  • Wide Range of IRA-Eligible Products: Includes a variety of gold, silver, platinum, and palladium options that meet IRS requirements.

JM Bullion IRA

  • Multiple Custodian Partnerships: Works with GoldStar Trust, New Direction IRA, and STRATA Trust Company.
  • Dedicated IRA Team: Assists in navigating the process and selecting the right custodian.
  • Variety of IRA-Eligible Products: Similar to APMEX, offers a range of IRS-compliant precious metals​​.

When considering a precious metals IRA, it’s vital to evaluate the range of products, fees, and services of the IRA custodians offered by each company. Both APMEX and JM Bullion provide comprehensive options, but the choice may hinge on the type of custodial services and IRA-specific advice you prefer.

BBB Rating and Complaints Comparison

The Better Business Bureau (BBB) ratings and customer complaints are essential indicators of a company’s reputation and customer service quality.

APMEX BBB Rating and Complaints

  • A+ Rating: Demonstrates commitment to resolving customer complaints.
  • Customer Feedback: Some grievances, but a general trend of addressing and resolving issues.

JM Bullion BBB Rating and Complaints

  • A+ Rating: Also holds the highest BBB rating, indicating reliability.
  • Customer Reviews: Positive feedback with praise for competitive prices and transparency.

Both APMEX and JM Bullion have earned the highest ratings from the BBB, reflecting their dedication to customer satisfaction and ethical business practices. While considering a dealer, it’s important to look not only at the ratings but also at the nature of any complaints and how the company has addressed them​​.

Pros and Cons of APMEX and JM Bullion

Evaluating the strengths and weaknesses of APMEX and JM Bullion is crucial for investors to make an informed decision.

Pros and Cons of APMEX

  • Pros:
    • Large Selection of Inventory: Offers a diverse range of precious metals, including rare coins.
    • Clear Pricing: Transparent pricing with discounts for certain payment methods.
    • Product Filtering Feature: Allows easy navigation and product selection.
    • Seamless Packaging and Shipping: Noted for efficient delivery and secure packaging.
    • Market Price Display: Provides real-time market prices on their website.
  • Cons:
    • Negative Reviews: Some instances of order issues, although not widespread​​.

Pros and Cons of JM Bullion

  • Pros:
    • Wide Selection of Precious Metals: Comparable inventory to APMEX, offering a variety of options.
    • Market Price Information: Features current market prices for easy comparison.
    • Gold and Silver Loans: Unique offering that allows customers to use bullion as collateral.
  • Cons:
    • Specific complaints or issues were not highlighted in the sources, suggesting a generally positive customer experience.

Both APMEX and JM Bullion have their unique advantages, with APMEX standing out for its extensive product range and JM Bullion for its competitive pricing and innovative loan services.


In conclusion, both APMEX and JM Bullion are reputable and well-established companies in the precious metals market. Each has its strengths:

  • APMEX: Ideal for a wide variety of products and those seeking a user-friendly online experience with clear pricing.
  • JM Bullion: Appeals to those looking for competitive pricing, a straightforward website experience, and unique loan options.

Your choice between APMEX and JM Bullion should align with your investment goals, preferences for product variety, pricing structure, and the level of customer service you expect. Both companies offer robust options for investors, making them top choices in the world of precious metals investment.

a gold IRA investing kit


What is the difference between APMEX and JM Bullion?

  • APMEX: Offers a broader selection, particularly in rare and collectible coins, and has a global reach, making it suitable for international investors.
  • JM Bullion: Known for its competitive pricing and strong customer satisfaction, it caters well to budget-conscious investors and those seeking a wide range of precious metals​​​​.

By considering these aspects, you can make a choice that best suits your investment needs and preferences, whether you are a seasoned investor or new to the world of precious metals.