Goldco BBB Rating: Do They Pass the Test?

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Last Updated: October 4, 2023

Goldco, one of the leading players in the precious metals investment market, has been a significant topic of discussion among financial advisors and investors. Among the various factors to consider when analyzing any company’s reputation and reliability is their rating from the Better Business Bureau (BBB). This article delves into the details of Goldco’s BBB rating, helping potential investors make an informed choice.

Key Highlights:

  • Goldco holds an impressive A+ BBB rating, indicating trustworthiness and a solid history of customer satisfaction.
  • Many real customers have praised Goldco for their professionalism, transparent processes, and educational resources.
  • The BBB rating is a crucial measure of a company’s integrity and reliability, offering potential clients a glimpse into the firm’s operations and customer feedback.

Goldco’s BBB Rating

a screen grab of Goldco's BBB rating

Goldco prides itself on its impressive A+ BBB rating. Over the years, they’ve consistently maintained a high rating, showcasing their dedication to customer service, ethical business practices, and transparency. For those new to the BBB system, companies are graded on a scale from A+ to F, with A+ being the highest achievable grade. Goldco’s A+ rating speaks volumes about their commitment to providing an unparalleled service in the precious metals industry.

As you can see in the image above, they boast the following BBB metrics:

  • A+ Rating
  • BBB Accredited Since 2011
  • In Business 11+ years
  • 4.82 out of 5-Star Customer Review Rating

What Real Customers are Saying

Feedback from real customers is an invaluable resource for potential investors. Based on BBB reviews:

  • Many customers appreciate the transparent process that Goldco offers. They feel well-informed throughout their investment journey, from initial inquiries to making a purchase.
  • Clients often mention Goldco’s educational resources. The company offers various tools and information to help individuals understand the intricacies of precious metals investments better.
  • The professionalism and expertise of Goldco’s staff have been highlighted frequently. Clients feel that they are in good hands, with experts guiding them every step of the way.

Here are a few quotes from Goldco customers via the BBB website:

All my experiences with Goldco Direct LLC have been outstanding. Every person I have spoken to has been knowledgeable and helpful. I highly recommend your services.

The staff that I worked with were very knowledgeable and informative. They answered all my questions and made me feel like I was in good hands. Process went smoothly and I am confident that I made the right choice to do business with them.

Goldco is very helpful setting up accounts & transferring IRAs. ***************** is my representative & he & other staff guided me through the entire process including working with my former investment company. RMDs were easy to set up as well with these folks. I highly recommend Goldco.

What is the Better Business Bureau?

The Better Business Bureau, often simply referred to as the BBB, is an esteemed and widely recognized entity that has served as a beacon of trust between businesses and consumers for over a century. Its primary mission is to ensure that businesses operate in an ethical and transparent manner, thereby fostering trust and credibility. Here’s a more in-depth look into the BBB, its functions, history, and relevance in today’s business landscape.

Origins and History

The BBB’s roots trace back to the early 20th century. Founded in 1912, the organization arose as a response to misleading advertisements and business practices that took advantage of consumers. Early founders envisioned a marketplace where buyers and sellers could trust one another. Over the decades, the BBB has evolved, but its core mission to uphold business integrity remains unchanged.

Function and Role

The BBB serves several key functions in the modern marketplace:

  1. Business Accreditation: Not all businesses can flaunt a BBB accreditation. Only those that meet the BBB’s stringent standards, which include a commitment to transparent practices and resolving customer complaints, earn this distinction.
  2. Grading System: The BBB evaluates businesses based on multiple factors and assigns a letter grade, ranging from A+ (highest) to F (lowest). This grade gives consumers a quick insight into the business’s reliability and trustworthiness.
  3. Platform for Reviews and Complaints: Consumers can submit reviews and complaints about accredited and non-accredited businesses. The BBB not only logs these but also facilitates communication between the business and the consumer to resolve disputes.
  4. Consumer Education: Beyond its role as a mediator and evaluator, the BBB is a vital resource for consumer education. They offer tips, alerts, and resources on a wide array of topics, helping consumers make informed decisions.

Relevance in the Digital Age

With the advent of the internet and the digital transformation of businesses, the BBB’s role has evolved but remains crucial:

  • Online Presence: Today’s BBB operates both offline and online. Their website offers a platform where consumers can check business profiles, read reviews, and file complaints.
  • Trust in the Age of Information Overload: In a time when consumers are bombarded with information, distinguishing credible sources from unreliable ones can be challenging. The BBB’s emblem and grading system offer a quick way for consumers to gauge a business’s reputation.
  • Dispute Resolution in E-commerce: As e-commerce grows, so do disputes between consumers and online businesses. The BBB’s Online Dispute Resolution (ODR) service offers a platform for these conflicts to be resolved efficiently.

The Better Business Bureau has stood the test of time, adapting to changing business environments while holding steadfast to its core mission of fostering trust. Whether you’re a business seeking to build credibility or a consumer looking for reliable companies, the BBB remains a cornerstone in ensuring ethical and transparent business practices.

Why The BBB Rating Matters

a couple works with a Goldco advisor to set up a gold ira

In today’s interconnected and digital-driven marketplace, consumers are presented with an abundance of choices. While this vast array of options can be advantageous, it also poses a challenge: how can consumers differentiate trustworthy businesses from those that are not? The Better Business Bureau (BBB) rating system emerges as a critical tool in this endeavor. Here’s a closer look at why the BBB rating holds significant weight and why consumers and businesses alike should pay attention to it.

1. A Benchmark of Trust and Credibility

The BBB rating provides a snapshot of a business’s trustworthiness. A high rating suggests that the company operates transparently and ethically. The grade takes into account a multitude of factors, including:

  • The business’s complaint history with the BBB.
  • The type of business and its industry standards.
  • The length of time the business has been operational.
  • Transparency in business practices.
  • Commitment to addressing customer complaints promptly.

A business that maintains a high BBB rating over time is showcasing its dedication to upholding the principles of good business practice.

2. Informed Decision Making for Consumers

Before committing to a purchase or service, consumers often do their research. The BBB rating serves as a trusted resource in this process, enabling customers to gauge the reliability of a business quickly. A simple glance at the BBB grade can help consumers decide if they’re comfortable doing business with a particular company.

3. Feedback and Accountability

The BBB isn’t just about ratings; it also provides a platform for customers to share their experiences, both positive and negative. These reviews and complaints offer real-world insights into how a company operates and treats its customers. Furthermore, the way a business responds to these complaints is factored into its rating, ensuring companies are held accountable for their customer service and dispute resolution practices.

4. Distinguishing Genuine Businesses from Scams

With the rise of online businesses and e-commerce, scams and fraudulent operations have unfortunately also proliferated. The BBB rating system helps consumers distinguish genuine businesses from potential scams. Companies that are not listed or have low ratings might be red flags for consumers, signaling the need for extra caution.

5. Advantageous for Businesses

While the BBB rating is undeniably valuable for consumers, it’s also beneficial for businesses. A good BBB rating can be a competitive advantage, instilling confidence in potential customers and partners. Businesses that prioritize ethical operations and customer satisfaction often find that their BBB rating is a testament to their dedication, setting them apart in a crowded marketplace.

6. Consistency in Evaluation

The BBB has a standardized approach to evaluating businesses, ensuring consistency across different industries and regions. This consistency means that a BBB rating is comparable regardless of the business’s location or sector, providing a level playing field and making it easier for consumers to make apples-to-apples comparisons.

The BBB rating system is more than just a letter grade; it’s a comprehensive evaluation of a business’s commitment to ethical practices, transparency, and customer satisfaction. In an age where information is abundant but verifying its authenticity can be challenging, the BBB rating stands as a beacon, guiding both consumers and businesses toward a marketplace built on trust and integrity.

How to Start a Gold IRA with Goldco

#1 for Gold IRAs
#1 Gold IRA Company for 2024
9.8/10Our Score

Goldco has earned top ratings in the Gold IRA industry for their outstanding customer service and integrity, including an A+ Rating from the Better Business Bureau.

  • A+ BBB Rating
  • AAA Rating from Business Consumer Alliance
  • Up to $10,000 in Free Silver on Qualified Orders
  • Simple 3-Step Gold IRA Process 

"I learned early on to put a percentage of earnings in gold and silver. That’s why I recommend Goldco." -Sean Hannity

Goldco, renowned for its sterling reputation in the precious metals industry, has become a top choice for investors looking to diversify their retirement portfolios with a Gold Individual Retirement Account (Gold IRA). A Gold IRA allows individuals to hold physical gold, and other approved precious metals, within a tax-advantaged retirement account. If you’re considering venturing into the realm of precious metals through Goldco, here’s a detailed step-by-step guide on how to start a Gold IRA with them.

1. Understand What a Gold IRA Is

Before diving in, it’s crucial to have a grasp of what a Gold IRA entails:

  • Nature of Investment: Unlike traditional IRAs, which hold paper assets, a Gold IRA allows you to invest in physical gold and other precious metals.
  • Tax Benefits: Just like traditional or Roth IRAs, Gold IRAs offer tax benefits, either letting you invest with pre-tax dollars or offering tax-free withdrawals, depending on the IRA type.
  • Storage: Physical gold in a Gold IRA must be stored in an approved depository to ensure its safety and compliance with IRS regulations.

2. Research and Education

Goldco offers a wealth of educational resources to aid potential investors:

  • Informational Guides: These comprehensive guides provide insights into the benefits of precious metals investing, market trends, and more.
  • Webinars and Videos: Visual learners can benefit from Goldco’s range of webinars and video content, offering expert advice and market analysis.

3. Initiate Contact

Start your journey by reaching out to Goldco:

  • Consultation: Goldco’s team of experts will discuss your investment goals, answer any queries, and guide you on the best strategy tailored to your financial objectives.
  • Account Setup: Once you’re ready, they will assist you in setting up a self-directed IRA, which serves as the vessel for your precious metals investments.

4. Funding Your Gold IRA

There are several methods to fund your Gold IRA:

  • Transfers: Transfer funds from an existing IRA into your new Gold IRA without tax penalties.
  • Rollovers: If you have a 401(k) from a previous employer or another retirement plan, you can roll it over into your Gold IRA.
  • Direct Contributions: Depending on your eligibility, you can make annual contributions to your Gold IRA up to the IRS limit.

5. Selecting Your Precious Metals

With your IRA funded, it’s time to choose your precious metals:

  • Diverse Options: Beyond gold, Goldco offers silver, platinum, and palladium as investment options. Each metal has its unique benefits and market dynamics.
  • Purity Standards: Ensure that the metals you choose meet the purity requirements set by the IRS for IRA-approved metals.
  • Expert Guidance: Goldco’s experts will guide you through the selection process, ensuring you make informed decisions.

6. Storage and Custodianship

  • Approved Facilities: Goldco will arrange for the storage of your purchased metals in IRS-approved depositories. These facilities ensure the safety, security, and periodic inspection of your assets.
  • Annual Fees: Just like other IRAs, Gold IRAs come with annual fees. These might include storage fees, insurance, and custodial fees. Ensure you’re aware of all associated costs.

7. Continuous Monitoring and Adjustments

Investing doesn’t end with a purchase. Continuous monitoring is crucial:

  • Market Trends: Keep an eye on market dynamics and how they affect the value of your precious metals.
  • Rebalancing: Over time, you might find the need to adjust your holdings, whether to capitalize on market opportunities or align with your evolving financial goals. Goldco’s team can assist with this.

Starting a Gold IRA with Goldco is a systematic and guided process. With their expert assistance, educational resources, and commitment to transparency, investors can confidently step into the world of precious metals, ensuring their retirement funds are diversified and shielded against volatile market conditions.


Goldco’s impressive BBB rating stands as a testament to their commitment to excellence, transparency, and customer satisfaction. In the vast and often overwhelming world of precious metals investment, such credentials play a pivotal role in guiding investors. Whether you’re new to the realm of gold IRAs or a seasoned investor, Goldco’s reputation, as reflected in their BBB rating, offers an assurance of quality and reliability.