SD Bullion vs APMEX: Clear Precious Metals Leader for 2024?

Disclosure: If you invest through our links, we may earn a small commission at no extra cost to you. This article is for informational purposes only and does not constitute financial advice.

Looking to invest in precious metals but not sure where to start?

This article compares two leading online precious metals dealers, SD Bullion and APMEX. We break down their product availability, pricing, shipping and delivery options, customer service, reputation, educational resources, payment options, returns and exchanges policies, special deals and promotions, and customer reviews.

By the end, you’ll have a clear idea of which is better for buying precious metals: SD Bullion or APMEX.

Let’s dive in!

gold and silver investing kit

What Is SD Bullion?

SD Bullion is a reputable bullion dealer specializing in a wide range of precious metals products such as silver and gold bars and coins. They are known for their competitive prices and exceptional customer service.

Established several years ago, SD Bullion has built a strong reputation in the industry for its commitment to providing customers with high-quality products and top-notch service. Customers often praise the company’s transparent pricing and efficient order processing. With a focus on customer satisfaction, SD Bullion offers a diverse selection of bullion products, catering to both seasoned investors and newcomers to precious metals investment. This dedication to customer-centric practices has earned them the trust and loyalty of a large client base, reflecting their standing as a reliable bullion dealer.

What Is APMEX?

APMEX, also known as American Precious Metals Exchange, is a prominent bullion dealer specializing in a diverse selection of precious metals products, including silver and gold coins and bars. APMEX is recognized for its competitive pricing and extensive product offerings.

The company was founded in 2000 and has since grown to become one of the largest online dealers in the precious metals industry. With a focus on silver and gold products, APMEX caters to both investors and collectors, offering a wide range of products to suit different preferences and budgets. Their reputation in the industry is bolstered by positive customer reviews that highlight their reliability and customer service. Market analysis shows that APMEX consistently ranks among the top choices for individuals looking to buy or sell precious metals.

How Do SD Bullion and APMEX Compare?

When comparing SD Bullion and APMEX, it’s essential to evaluate factors such as product availability, pricing, shipping and delivery options, customer service quality, reputation, and the range of silver and gold products offered.

  1. SD Bullion boasts a wide selection of precious metal products, including silver bars, coins, and rounds, catering to both seasoned investors and new collectors.
  2. On the other hand, APMEX is known for its extensive inventory of bullion items, offering a diverse range of gold bars, numismatic coins, and certified products.
  3. While SD Bullion often focuses on competitive pricing strategies, APMEX may have slightly higher premiums due to its premium brand positioning in the market.
  4. In terms of customer support, SD Bullion is praised for its responsive service and informative resources, while APMEX is recognized for its user-friendly website and detailed product descriptions.

Product Availability

Product availability at SD Bullion and APMEX includes a wide range of precious metals products such as coins, bars, and IRA-approved investments.

Customers can explore an array of options for both investment and collecting purposes. SD Bullion offers a diverse collection of coins and bars, ranging from well-known government mint products like American Eagles to unique collectibles. They provide customers with IRA-approved precious metals to secure their retirement savings.

APMEX, on the other hand, boasts an extensive selection of authentic and certified products, catering to both seasoned investors and novices. With storage options and a focus on authenticity, both companies offer a comprehensive range of products to meet the diverse needs of precious metals enthusiasts.


The pricing policies of SD Bullion and APMEX are influenced by factors such as spot prices, market trends, and the demand for precious metals.

SD Bullion and APMEX each incorporate a comprehensive analysis of the spot market trends to adjust their pricing structures effectively. By closely monitoring market fluctuations, both companies ensure that their prices remain competitive and reflect the current market value of precious metals. Price transparency is a key aspect of their strategies, with clear explanations provided for how prices are determined. Both companies offer promotions and deals periodically to attract customers and drive sales, taking into account customer demand and preferences in setting prices.

Shipping and Delivery

SD Bullion and APMEX offer reliable shipping and delivery services, including options for international shipping to cater to a global customer base.

When it comes to ensuring the safe arrival of precious metals, both companies prioritize secure packaging and discreet shipping practices. Customers can place their orders with confidence, knowing that their valuable investments are protected throughout the shipping process. Order tracking features are also available for transparency, allowing customers to monitor the status of their shipments every step of the way. With their efficient delivery times and international delivery services, SD Bullion and APMEX make it convenient for customers worldwide to receive their orders promptly and securely.

Customer Service

SD Bullion and APMEX prioritize exceptional customer service, offering dedicated support, reliable assistance, and garnering positive customer ratings.

Both companies have implemented robust customer support initiatives such as 24/7 live chat, responsive email assistance, and knowledgeable phone support teams to address any queries or concerns promptly. Customers have expressed high levels of satisfaction through glowing testimonials, praising the prompt response times and personalized attention they receive.

Both SD Bullion and APMEX have received top ratings for their commitment to customer privacy, ensuring that sensitive information is safeguarded. Any occasional complaints are handled swiftly and efficiently, showcasing their dedication to maintaining a positive customer experience.

Reputation and Trustworthiness

Both SD Bullion and APMEX have established a solid reputation in the precious metals industry, known for their trustworthiness and adherence to industry standards.

Customers trust SD Bullion and APMEX for their strict authentication processes, ensuring that every product they offer is genuine. These reputable companies have a long-standing history of providing high-quality products and exceptional customer service, setting them apart in a competitive market.

Their commitment to industry regulations and transparency is evident in their consistent delivery of accurate industry news and updates, making them reliable sources for precious metal enthusiasts. With their strong track record, SD Bullion and APMEX continue to earn the trust and loyalty of investors worldwide.

Education and Resources

SD Bullion and APMEX offer valuable educational resources to customers, including market analysis tools, blog posts, and industry updates to support informed investment decisions.

These resources help individuals navigate the complexities of financial planning and portfolio diversification by providing a deep dive into precious metals investment advice. The market analysis tools offered by SD Bullion and APMEX allow investors to stay updated on the latest trends and insights in the industry, empowering them to make well-informed decisions. The blog content available is filled with expert commentary and actionable tips, making it a valuable asset for anyone looking to enhance their understanding of the precious metals market.

Payment Options

SD Bullion and APMEX offer a variety of secure payment methods, including credit card, PayPal, and other convenient options to facilitate online buying transactions.

For customers seeking additional payment flexibility, both services also support wire transfer and Bitcoin transactions. These options appeal to those who prefer direct bank transfers or the anonymity and security provided by cryptocurrency.

A key focus for SD Bullion and APMEX is ensuring account security during every transaction. They employ advanced encryption protocols and strict verification procedures to safeguard customer information and funds, giving buyers peace of mind when making purchases.”

Returns and Exchanges

SD Bullion and APMEX have transparent returns policies in place, ensuring authenticity verification and offering buyback programs for customer reassurance.

Both companies prioritize customer satisfaction by providing hassle-free return processes. SD Bullion and APMEX understand the importance of authenticity when it comes to precious metals, hence they have stringent checks in place to ensure that customers receive genuine products. Both companies offer sellback options, adding to the liquidity of their customers’ investments. Whether you are looking to return a product or explore their buyback programs, SD Bullion and APMEX strive to make the process as smooth and customer-friendly as possible.

Special Deals and Promotions

Customers of SD Bullion and APMEX can benefit from special deals, promotions, and discounts offered periodically to enhance their buying experiences.

Frequent buyers are often in search of competitive pricing and attractive offers. Both SD Bullion and APMEX understand the importance of market competition and strive to meet industry standards by providing customers with transparent pricing and valuable promotions.

From limited-time discounts on popular products to exclusive deals for loyal customers, these leading precious metal retailers are constantly innovating their promotional strategies to create a win-win situation for both buyers and sellers. By leveraging these promotions, customers can access a diverse range of investment options at more affordable prices, making it convenient and cost-effective to add precious metals to their portfolios.

10. Customer Reviews

Customer reviews play a crucial role in showcasing the experiences and satisfaction levels of individuals who have engaged with SD Bullion and APMEX, providing insights into their services.

These reviews act as a valuable resource for potential customers looking to gauge the reputation and reliability of these precious metals dealers. SD Bullion’s customers often praise their competitive pricing, swift delivery, and responsive customer service, resulting in high ratings and positive testimonials. On the other hand, APMEX customers appreciate the extensive product range and the authenticity of their products, leading to a strong sense of trust in the brand. Both companies have received commendations for their prompt resolution of any issues or complaints, demonstrating a commitment to customer satisfaction.

Which Is Better for Buying Precious Metals: SD Bullion or APMEX?

Deciding between SD Bullion and APMEX for purchasing precious metals depends on factors such as product preferences, pricing considerations, customer service expectations, and the overall buying experience.

SD Bullion offers a wide range of products, including gold, silver, platinum, and palladium bars and coins. On the other hand, APMEX boasts an even larger selection with additional options such as collectible coins, pre-1933 gold, and certified coins.

When it comes to pricing, SD Bullion tends to have competitive prices, while APMEX is known for its transparent pricing structure. In terms of customer service, SD Bullion shines with responsive support and a user-friendly website, but APMEX is praised for its educational resources and market insights.

Overall customer satisfaction leans towards APMEX due to its extensive product offerings and wealth of information for investors seeking to navigate market volatility and achieve their investment goals effectively.

request free goldco kit

Frequently Asked Questions

1. What is the difference between SD Bullion and APMEX?

SD Bullion and APMEX are both online retailers that specialize in precious metals, such as gold, silver, platinum, and palladium. However, SD Bullion is known for its lower prices and focus on investment-grade bullion, while APMEX offers a wider variety of products including numismatic coins and collectibles.

2. Which company has better customer service, SD Bullion or APMEX?

Both SD Bullion and APMEX have strong reputations for excellent customer service. However, APMEX has been in the industry for over 20 years and has won multiple awards for their customer service, making them a preferred choice for many buyers.

3. Can I buy and sell metals with both SD Bullion and APMEX?

Yes, both SD Bullion and APMEX offer buying and selling services for precious metals. However, SD Bullion’s primary focus is on selling bullion, while APMEX offers a wider range of buying and selling options including auctions and consignment services.

4. Are there any special deals or promotions offered by SD Bullion or APMEX?

Both companies offer various promotions and deals throughout the year, including discounted prices, free shipping, and special sales. However, SD Bullion is known for its competitive prices and frequent sales, making it a popular choice for buyers looking for a good deal.

5. Does SD Bullion or APMEX offer storage options for purchased metals?

Both SD Bullion and APMEX offer storage options for purchased metals, but with different approaches. SD Bullion offers free storage for up to 90 days for orders over $500, while APMEX offers long-term storage through their partner, Citadel Global Depository Services.

6. Which company has a better reputation in the precious metals industry?

Both SD Bullion and APMEX have excellent reputations in the industry, with SD Bullion having a strong focus on customer satisfaction and APMEX being a well-established and trusted company. Ultimately, it boils down to personal preference and what each buyer is looking for in a precious metals retailer.